32 terms

GEO Glossary

All essential GEO terms

Clear and actionable definitions of key concepts in AI search optimization.

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AI Crawlers

AI Search Engines

Schema.org Markup

GEO Concepts

Search & NLP

E-E-A-T & Navigation

A B C D E F G H J K L N O P R S V Z

AI Search

Search engines using generative AI to answer queries.

Answer Engine

Direct answer engines vs traditional link-based search.

Breadcrumbs

Hierarchical navigation improving SEO and UX.

AI Bots

GPTBot, ClaudeBot, PerplexityBot - AI engine crawlers.

Citation Optimization

Techniques to get cited by AI in their responses.

ChatGPT

OpenAI's conversational AI with search capabilities.

Claude

Anthropic's AI with web search capabilities.

Conversational Search

Search through natural dialogue vs keywords.

Direct Answer

Content format that immediately answers the question.

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness.

Entity Recognition

Identifying entities (people, places, concepts).

FAQ Schema

JSON-LD markup for Q&A sections.

Featured Snippet

Google's position 0, often used by AI.

GEO

Generative Engine Optimization - optimization for AI.

GPTBot

OpenAI's crawler feeding ChatGPT.

HowTo Schema

Markup for tutorials and step-by-step guides.

JSON-LD

Recommended format for implementing Schema.org.

Knowledge Graph

Structured knowledge base used by AI.

LLM

Large Language Model - models like GPT-4, Claude.

llms.txt

Context file for AI crawlers.

NLP

Natural Language Processing.

Organization Schema

Markup to identify a company.

Perplexity

AI search engine citing 5-10 sources per answer.

ProfessionalService Schema

Markup for B2B professional services.

RAG

Retrieval Augmented Generation - search-enhanced AI.

Rich Results

Enhanced SERP results (stars, FAQ, etc.).

robots.txt

File controlling bot access to site.

Schema.org

Standard vocabulary for structured data.

Semantic Search

Meaning-based search vs exact keywords.

Structured Data

Data organized in machine-readable format.

Voice Search

Voice search via assistants (Siri, Alexa, etc.).

Zero-Click Search

Search where user gets answer without clicking.

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