Perplexity

Perplexity is an AI-powered answer engine that cites 5-10 sources per response. Unlike ChatGPT, Perplexity is explicitly designed for research with visible source attribution.

Why It Matters for GEO

Perplexity's citation model means every source gets visible credit. Being cited by Perplexity drives direct traffic because users can click through to your site.

How to Optimize for Perplexity

1. Allow PerplexityBot in robots.txt
2. Create in-depth, expert content (2,000+ words)
3. Include original data, statistics, research
4. Use clear H2/H3 structure for extraction
5. Add author credentials for E-E-A-T

Perplexity Specifics

• Cites 5-10 sources per answer
• Prefers recent, authoritative content
• Values unique data and insights
• Shows source previews in results