Person Schema

Person is a Schema.org type for describing an individual: name, photo, job title, credentials, and social links. It is essential for establishing author expertise.

Why It Matters for GEO

Claude places particular emphasis on identified authors. Person schema establishes the author-article link and reinforces E-E-A-T signals that are critical for AI citations.

How to Optimize

1. Create a dedicated author page
2. Include photo, bio, and credentials
3. Link to LinkedIn and verifiable profiles
4. Use as the author property in Article schema

Example

{
  "@type": "Person",
  "@id": "#expert",
  "name": "Jane Smith",
  "jobTitle": "GEO Expert",
  "image": "/team/jane.jpg",
  "sameAs": ["https://linkedin.com/in/jane"]
}