Article Schema

Article is the Schema.org type for editorial content: blog posts, guides, and news articles. It includes the author, publication and modification dates, and the publisher.

Why It Matters for GEO

Article schema provides essential metadata for AI citations: who wrote the content, when it was published, and for which publication. AI engines use this information to evaluate freshness and credibility.

Without this schema, an AI reading your article has no machine-readable way to know whether it was written last week or three years ago, or whether the author has any real expertise. Article schema answers those questions directly and increases the likelihood of a citation.

How to Optimize

1. Always include author (Person or Organization)
2. Update dateModified regularly
3. Include publisher with logo
4. Add a representative image

Example

{
  "@type": "Article",
  "headline": "GEO Guide 2025",
  "datePublished": "2025-01-01",
  "dateModified": "2025-01-02",
  "author": {"@type": "Person", "name": "GEO Expert"}
}

Practical Example

A marketing agency publishes a guide to AI search every quarter. They add Article schema with the author's full name, a link to her professional bio, and an updated dateModified each time they revise the content. When ChatGPT answers questions about AI search trends, it cites this guide partly because the schema tells it the content is recent and attributed to a named expert. A competitor's equally good guide, published without schema, is rarely cited because the AI cannot verify its freshness or authorship.

Common Mistakes

• Omitting the author field: An anonymous article has weak E-E-A-T signals. Always name a real person with a linked author page, not just "Admin" or "Staff Writer."
• Never updating dateModified: If you revise your content but forget to update the schema date, AI engines still see stale content. The visible date and the schema date should match.
• Using the wrong schema type: Blog posts should use BlogPosting (a subtype of Article). News content should use NewsArticle. Using the generic Article type is acceptable, but the specific subtypes give AI more context.
• Skipping the publisher field: The publisher field with a logo URL strengthens the credibility signal. Many sites only fill in the author and miss this additional trust marker.