ChatGPT
ChatGPT is OpenAI's conversational AI interface built on GPT models. With over 200 million active users, it's the most widely used AI platform for everyday questions and research.
Why It Matters for GEO
ChatGPT represents the largest volume of AI searches. Being cited in its responses equals premium placement in front of millions of users. ChatGPT has been citing sources with clickable links since 2024.
How to Optimize for ChatGPT
- Allow GPTBot in robots.txt
- Implement Schema.org (Organization, FAQPage)
- Create "Direct Answer" format content
- Keep paragraphs under 60 words
- Include FAQs with 8+ questions
ChatGPT Specifics
- Prefers recent sources (visible dates)
- Favors list and table formats
- Cites statistics with sources
- Prefers structured content (H2, H3)