Zero-Click Search
Zero-Click Search refers to searches where the user gets their answer directly in search results without clicking through to a website. AI answers accelerate this trend.
Why It Matters for GEO
65%+ of Google searches now end without a click (Sparktoro 2024). AI search makes this worse for traditional SEO but creates opportunities for GEO - being cited as the source.
How to Adapt
- Optimize for brand mentions, not just clicks
- Include calls-to-action in cited content
- Build brand recognition through citations
- Focus on bottom-funnel, high-intent content