Semantic Search
Semantic Search analyzes the intent and context of a query rather than simply matching keywords. It understands that "doctor" and "physician" are synonyms, and that "Paris" can be a city or a name.
Why It Matters for GEO
AI engines use semantic search to understand questions and find the best sources. Optimizing for semantics (not just keywords) improves your chances of being cited.
How to Optimize
- Cover a topic in depth (topic clusters)
- Use synonyms and related terms
- Answer the intent, not the words
- Create thematic link structures