Skip to main content
Back to glossary

Glossary

Service Schema

Schema.org

Service Schema

Service is a Schema.org type for describing an individual service: name, description, provider, price, and area served. It is more granular than ProfessionalService.

Why It Matters for GEO

Service schema allows you to list each distinct offering. AI engines can then cite a specific service ("GEO Audit") rather than your company in general.

How to Optimize

  1. Create one page per main service
  2. Include a detailed description
  3. Add an Offer if pricing is available
  4. Link to the provider (Organization)

Example

{
  "@type": "Service",
  "name": "Full GEO Audit",
  "description": "25-point analysis...",
  "provider": {"@id": "#org"},
  "offers": {
    "@type": "Offer",
    "price": "500",
    "priceCurrency": "EUR"
  }
}