Service Schema
Service is a Schema.org type for describing an individual service: name, description, provider, price, and area served. It is more granular than ProfessionalService.
Why It Matters for GEO
Service schema allows you to list each distinct offering. AI engines can then cite a specific service ("GEO Audit") rather than your company in general.
How to Optimize
- Create one page per main service
- Include a detailed description
- Add an Offer if pricing is available
- Link to the provider (Organization)
Example
{
"@type": "Service",
"name": "Full GEO Audit",
"description": "25-point analysis...",
"provider": {"@id": "#org"},
"offers": {
"@type": "Offer",
"price": "500",
"priceCurrency": "EUR"
}
}