Source Authority
Source Authority measures the credibility and trustworthiness of a source in the eyes of AI engines. It combines citation history, E-E-A-T signals, backlinks, and thematic consistency.
Why It Matters for GEO
AI engines prioritize high-authority sources to avoid citing false information. Building authority is a long-term investment that multiplies future citations.
How to Optimize
- Create expert, verifiable content
- Earn mentions in press and media
- Maintain thematic consistency
- Develop author presence (Person schema)
Authority Signals
- Domain age
- Backlink quality
- Media mentions
- Author credentials
- Historical accuracy of information