SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of improving a website's ranking in search engine results like Google. The goal is to generate organic traffic through clicks.
Why It Matters for GEO
SEO and GEO are complementary. Good SEO builds the foundation (structure, content, technical) that GEO leverages. SEO signals (backlinks, authority) also influence AI citations.
How to Optimize
- Targeted keyword research
- On-page optimization (titles, metas, H1)
- Quality content creation
- Link building (backlinks)
- Technical SEO (speed, mobile)
SEO vs GEO
| Aspect | SEO | GEO | |--------|-----|-----| | Goal | Clicks | Citations | | Target | Google/Bing | ChatGPT/Claude/Perplexity | | Metric | Rankings | Mentions | | Format | Keywords | Direct Answers |