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Glossary

Organization Schema

Schema.org

Organization Schema

Organization is the foundational Schema.org type for describing a business. It includes the name, logo, contact information, social media profiles, and legal details.

Why It Matters for GEO

Organization schema establishes your company's identity for AI engines. It is the anchor point linking all your other entities (services, articles, people). Without it, AI cannot "recognize" your business.

How to Optimize

  1. Place on every page (via layout)
  2. Include logo, URL, and contact info
  3. Add sameAs links (LinkedIn, Twitter)
  4. Use a unique @id identifier

Example

{
  "@type": "Organization",
  "@id": "https://example.com/#org",
  "name": "Acme Corp",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png"
}