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Glossary

Citation Optimization

GEO Strategy

Citation Optimization

Citation Optimization is the practice of structuring content to maximize the likelihood of being cited by AI engines in their responses.

Why It Matters for GEO

Unlike SEO where you optimize for rankings, GEO optimizes for being mentioned and linked in AI-generated answers.

Key Tactics

  1. Direct Answer format (answer in first 50 words)
  2. Quotable statements (clear, concise claims)
  3. Unique data and statistics
  4. Expert credentials visible
  5. Structured content (tables, lists, FAQs)