AI Search
AI Search refers to information retrieval through conversational AI interfaces like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional search that returns links, AI search provides synthesized answers.
Why It Matters for GEO
AI search is capturing an increasing share of search traffic. By 2025, estimated 40%+ of searches will go through AI interfaces. Businesses invisible to AI search miss a major acquisition channel.
How to Optimize
- Structure content for AI extraction (Direct Answers)
- Implement Schema.org for context
- Allow AI bots access (robots.txt)
- Build E-E-A-T signals for credibility
- Create FAQ sections for conversational queries