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Free GEO Audit — AI Visibility Score

Find out in under 60 seconds whether ChatGPT, Claude, Perplexity and Google AI Overviews can cite your site. Score 0–100 with actionable recommendations.

Free GEO Tool

Complete GEO Audit

Analyze your visibility on ChatGPT, Claude and Perplexity. Score from 0 to 100 with personalized recommendations.

Schema.org (25 pts)

Detection of 9 essential Schema.org types for B2B: Organization, ProfessionalService, Service, FAQ, etc.

GEO Content (50 pts)

Structure analysis: H1, FAQ, short paragraphs, dates, pricing. Format optimized for AI citations.

AI Access (25 pts)

robots.txt verification: GPTBot, ClaudeBot, PerplexityBot, anthropic-ai + llms.txt presence.

How the GEO score is calculated

The final score runs from 0 to 100 and breaks down into three weighted categories. The breakdown is published below — an audit score you cannot reproduce is worthless.

CategoryWeightWhat is checked
Schema.org25 / 1009 weighted schema types, normalized to 25 points
Content50 / 100H1, structured FAQ, paragraphs under 60 words, update date, visible pricing
AI access25 / 100GPTBot, PerplexityBot, ClaudeBot, anthropic-ai, Google-Extended + llms.txt

Weighting of the 9 schema types

Each detected type contributes its raw weight. The raw total is then normalized to 25 points. Organization and ProfessionalService carry the most weight — they are what lets an engine identify the entity behind the site.

  • Organization20
  • ProfessionalService15
  • FAQPage15
  • Service12
  • HowTo10
  • Article10
  • BreadcrumbList8
  • Person5
  • WebPage5

Frequently asked questions

What is a GEO audit?

A GEO (Generative Engine Optimization) audit checks whether AI answer engines — ChatGPT, Claude, Perplexity, Google AI Overviews — can crawl, parse and cite your pages. It looks at three things: structured data, content format, and AI crawler access. It is not a ranking audit: it measures citability, not position.

How is the 0–100 GEO score calculated?

Three weighted categories: Schema.org coverage (25 points, normalized across 9 schema types), content optimization (50 points — H1, FAQ blocks, paragraphs under 60 words, a visible update date, pricing signals), and AI bot accessibility (25 points — five AI crawlers in robots.txt plus an llms.txt file). The weighting is deliberate: content format moves AI citations more than markup alone.

Why does content weigh 50 points and schema only 25?

Schema.org helps a model understand what a page is, but generative engines quote text. Pages that answer a question in the first fifty words, in short paragraphs, get lifted into answers far more often than pages that are merely well marked up. Schema is necessary and insufficient.

Is this GEO audit really free?

Yes. The score and the prioritized recommendations run without an email address. There is no signup wall on the result.

Does a good GEO score guarantee AI citations?

No. The score measures whether your site meets the technical and editorial conditions for being cited. Citation also depends on topical authority, external mentions and how each engine samples its sources — none of which a page-level audit can observe. Treat the score as a prerequisite check, not a forecast.

How does a GEO audit differ from an SEO audit?

An SEO audit optimizes for a ranked list of blue links: crawl budget, Core Web Vitals, backlinks, keyword targeting. A GEO audit optimizes for extraction into a generated answer: can the model access the page, identify the entity, and lift a self-contained passage. The two overlap on technical hygiene and diverge sharply on content shape.

Which AI crawlers does the audit check?

Five in robots.txt: GPTBot (OpenAI), PerplexityBot, ClaudeBot and anthropic-ai (Anthropic), and Google-Extended. It also checks for an llms.txt file at the site root. Blocking these crawlers removes your site from the corpus those engines can cite.

See also: the complete GEO guide · all free GEO tools