AI Citation
An AI Citation is a mention of your website or content in a response generated by an AI like ChatGPT, Claude, or Perplexity. It is the GEO equivalent of a backlink in traditional SEO.
Why It Matters for GEO
AI Citations are the primary metric in GEO. Unlike SEO clicks, a citation places your brand directly within the answer the user reads, building immediate trust and authority.
How to Measure
- Conduct daily manual searches (5-10 targeted queries)
- Screenshot every citation you receive
- Track which queries cite your brand
- Benchmark against competitors
Types of Citations
- Direct citation: Clickable link (Perplexity)
- Mention: Brand name referenced in the text
- Source: Listed in sources section (ChatGPT)