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Glossary

Structured Data

Technical

Structured Data

Structured data is machine-readable information added to web pages that helps search engines and AI understand content context, meaning, and relationships.

Why It Matters for GEO

AI engines use structured data to understand what your page is about. Without it, AI must infer context from text alone, reducing citation accuracy.

Types of Structured Data

  1. Schema.org - Most widely used vocabulary
  2. JSON-LD - Recommended format by Google
  3. Microdata - Inline HTML markup (legacy)
  4. RDFa - HTML5 extension (less common)