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Glossary

HowTo Schema

Schema.org

HowTo Schema

HowTo is a Schema.org type for step-by-step guides. It structures tutorials into numbered steps with estimated time and required tools.

Why It Matters for GEO

AI engines favor structured tutorials. HowTo schema allows ChatGPT and Claude to extract precise steps when answering "How do I do X?" questions.

How to Optimize

  1. Clearly number each step
  2. One action per step
  3. Estimate total time
  4. List required tools and resources

Example

{
  "@type": "HowTo",
  "name": "How to Audit Your GEO",
  "step": [
    {"@type": "HowToStep", "text": "Check robots.txt"},
    {"@type": "HowToStep", "text": "Analyze Schema.org"}
  ]
}