HowTo Schema
HowTo is a Schema.org type for step-by-step guides. It structures tutorials into numbered steps with estimated time and required tools.
Why It Matters for GEO
AI engines favor structured tutorials. HowTo schema allows ChatGPT and Claude to extract precise steps when answering "How do I do X?" questions.
How to Optimize
- Clearly number each step
- One action per step
- Estimate total time
- List required tools and resources
Example
{
"@type": "HowTo",
"name": "How to Audit Your GEO",
"step": [
{"@type": "HowToStep", "text": "Check robots.txt"},
{"@type": "HowToStep", "text": "Analyze Schema.org"}
]
}