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Glossary

AI Visibility

GEO

AI Visibility

AI Visibility measures how present a brand or website is in responses from AI-powered search engines. It encompasses citations, mentions, and appearances across ChatGPT, Claude, Perplexity, and Google AI.

Why It Matters for GEO

AI visibility is becoming a business-critical KPI. By 2026, a significant share of B2B decisions will be influenced by AI recommendations. If you are not visible, you are invisible.

How to Measure

  1. Manual searches on target queries
  2. Citation tracking by platform
  3. Competitor benchmarking
  4. Monthly trend analysis

Visibility Factors

  • Schema.org implemented
  • GEO-optimized content
  • AI bots allowed
  • Domain authority
  • Content freshness