Schema.org
Schema.org is a structured data vocabulary created by Google, Bing, Yahoo, and Yandex. It allows you to mark up web content so search engines and AI can better understand context and meaning.
Why It Matters for GEO
Schema.org data is the language AI uses to understand your content. ChatGPT, Claude, and Perplexity analyze these tags to determine relevance and trustworthiness. A site without Schema.org is "invisible" to AI.
How to Optimize
- Implement Organization schema on all pages
- Add FAQPage schema for FAQ sections
- Use Article schema for guides and blog posts
- Add ProfessionalService for service pages
- Validate with Google Rich Results Test