E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are Google's quality criteria that AI engines also use to evaluate source credibility.
Why It Matters for GEO
AI prefers citing sources with strong E-E-A-T signals. A site demonstrating genuine expertise with verifiable credentials will be cited more often than generic content.
How to Optimize
- Experience: Show hands-on experience (case studies, client examples)
- Expertise: Display qualifications, certifications, specific knowledge
- Authoritativeness: Build backlinks, media mentions, industry recognition
- Trustworthiness: Transparent contact info, privacy policy, secure site (HTTPS)
E-E-A-T Signals for AI
| Signal | Implementation | |--------|----------------| | Author bio | Person schema + credentials | | Publication date | DatePublished in Article schema | | Sources cited | External links to authoritative sources | | Contact info | Organization schema with contact |