GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) is the practice of optimizing content to be cited by AI search engines like ChatGPT, Claude, and Perplexity. Unlike traditional SEO that targets clicks, GEO focuses on getting direct citations in AI-generated responses.

Why It Matters for AI Visibility

GEO represents the natural evolution of SEO as AI-powered search grows. By 2025, over 40% of searches will go through conversational interfaces. Businesses that master GEO unlock a new high-potential acquisition channel.

How to Optimize

1. Implement Schema.org markup (Organization, FAQPage, Article)
2. Structure content in "Direct Answer" format (answer in first sentence)
3. Allow AI bots in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
4. Create structured FAQs with at least 5 questions
5. Keep paragraphs short (under 60 words)