AI & Search
The complete guide to dominating AI search
65% of Google searches end without a click (Sparktoro 2024). Traffic is shifting to ChatGPT, Claude and Perplexity. GEO (Generative Engine Optimization) optimizes your content for these AI engines.
Understand AI
Key concepts to master AI search
GEO
Generative Engine Optimization - Optimizing for AI engines
Schema.org
The structured language that AI understands
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness
RAG
Retrieval-Augmented Generation - How AI cites your content
Zero-Click
Searches that no longer generate clicks to your site
AI Citations
Being mentioned in ChatGPT and Perplexity responses
Free Tools
Test your AI visibility now
GEO Audit
Analyze 25 critical points of your site for AI visibility. Score 0-100 with recommendations.
Run the auditSchema.org Generator
Create your Schema.org markup in a few clicks. 7 types supported.
Generate a schemaGEO Checklist 2025
The 47 essential points to get cited by ChatGPT and Perplexity.
Frequently asked questions about AI and search
GEO optimizes your content for AI search engines like ChatGPT, Claude and Perplexity. It uses Schema.org, FAQ format and direct answers to maximize your AI citations.
No, but it's evolving. SEO remains relevant for classic Google. GEO complements it by targeting AI engines. Both strategies are complementary and share common fundamentals.
Use our free GEO audit tool. It analyzes 25 critical points: Schema.org coverage, content optimization, AI bot accessibility. You get a score out of 100.
Initial results appear in 4 to 8 weeks. AI citations increase progressively. Our clients achieve stable positions in 3 months.
ChatGPT prioritizes: structured Schema.org, demonstrable E-E-A-T, direct answers, sourced factual content, and technical accessibility (robots.txt, llms.txt).
Yes. GEO applies to any B2B or B2C sector. Results are particularly strong for experts, consultants and companies with demonstrable expertise.
Our Essential package starts at €1,500 setup + €800/mo. The documented average ROI is 9x. A free GEO audit lets you evaluate your potential before any commitment.