Laetitia Demay: First Moroccan Artist Cited by ChatGPT

Executive Summary

Laetitia Demay, a French-Moroccan artist, became the #1 ChatGPT result for "Moroccan contemporary artist" queries. Key results: Cited alongside Van Gogh and Banksy in AI responses, Featured in Google AI Overview, and first international clients (US, UK) directly from AI search.

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The Challenge

Client: LaetittiaDemay.com, original Moroccan-inspired artwork e-commerce Problem: French-only site limited to francophone market. Zero visibility in English-speaking markets (US, UK, Canada, Australia) where art buyers have higher purchasing power.

Initial Situation

• French-only content
• Zero English market visibility
• Not cited by any AI search engine
• No international client base

Market Opportunity

• English-speaking art collectors represent a significant portion of global online art purchases
• "Moroccan art" searches growing in US/UK markets
• AI search increasingly used for art discovery and artist research

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The Strategy

Phase 1: International SEO Foundation

Bilingual Site Architecture:

laetitademay.com/fr/ → French content
laetitademay.com/en/ → English content

• Implemented next-intl for i18n routing
• Added hreflang tags for proper indexing
• Localized URLs: /fr/boutique/ → /en/shop/

Phase 2: Schema.org Product Implementation

Before: No structured data After: Comprehensive Product schema on every artwork:

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Atlas Mountains Sunrise - Original Painting",
  "description": "Original acrylic painting inspired by...",
  "brand": {
    "@type": "Brand",
    "name": "Laetitia Demay Art"
  },
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": ["US", "GB", "CA", "AU", "FR"]
      }
    }
  },
  "creator": {
    "@type": "Person",
    "name": "Laetitia Demay"
  }
}

Phase 3: Content Localization

Not translation - Localization:

| Page Element | French | English | |--------------|--------|---------| | Shipping info | "Livraison France" | "Free US shipping available" | | Trust signals | French certifications | International artist profile | | Cultural context | Moroccan references | Explained for international audience |

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Results

AI Search Visibility

| Platform | Position | Key Query | |----------|----------|-----------| | ChatGPT | #1 | "Moroccan contemporary artist" | | Google AI Overview | Featured | "artiste marocaine contemporaine" | | Perplexity | Cited | "Moroccan art for sale" |

The "Van Gogh Moment"

When users ask ChatGPT about Moroccan artists or contemporary art with Moroccan influences, Laetitia Demay is now cited alongside legendary artists like Van Gogh and Banksy as a reference. This is unprecedented for an independent artist.

Business Impact

| Metric | Before | After | |--------|--------|-------| | International clients | 0 | USA, UK activated | | AI Citations | None | Multiple platforms | | Market reach | France only | Global English-speaking |

What Changed

The client confirms that for the first time ever, she received inquiries and sales from US and UK collectors. These buyers found her through AI search - they asked ChatGPT for Moroccan artists and her name came up.

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Key Success Factors

1. Market-Appropriate Presentation

International buyers expect:

• Clear shipping information
• Trust signals appropriate to their market
• Cultural context explained

2. Trust Signals for International Buyers

Added:

• Verified artist biography
• Studio process photos
• Certificate of authenticity info
• Clear customs/duties explanation

3. Product Schema Excellence

Every product includes:

• High-quality images
• Detailed dimensions
• Material information
• Shipping availability by country

4. Content Authenticity

English content wasn't just translated - it was written for English-speaking art collectors:

• References to art movements known internationally
• Cultural context explained for non-Moroccan audience
• Artist story positioning for global appeal

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AI Citation Examples

ChatGPT Citation

Query: "Who are notable Moroccan contemporary artists?"

ChatGPT response includes Laetitia Demay alongside established artists, describing her work and unique approach to Moroccan-inspired contemporary art.

Google AI Overview

For French queries about "artiste marocaine contemporaine", Google AI Overview features Laetitia Demay as a key result.

Perplexity Citation

When users search for Moroccan art to purchase, Perplexity cites her e-commerce site as a credible source.

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Lessons Learned

What Worked

• Full bilingual site (not just key pages)
• Comprehensive Product schema
• Localized trust signals
• Clear international shipping info
• Authentic artist story

Challenges Faced

• Translation quality requires native speaker review
• Cultural context adaptation takes effort
• Building international credibility takes time

Key Takeaway

A solo artist can compete with galleries and aggregators in AI search by having authentic, well-structured content that AI systems can understand and cite.

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FAQ

How long did internationalization take?

Full implementation took several weeks. First international inquiries came shortly after launch.

Did you use automatic translation?

No. All content was professionally adapted by native speakers to ensure quality and cultural appropriateness.

What platforms do you recommend for i18n?

For Next.js: next-intl. For Shopify: native Markets feature. For WordPress: WPML or TranslatePress.

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Apply This Strategy

Ready to go international?

1. Run GEO Audit - Check your current optimization
2. Generate Schema - Create Product schema
3. Contact Expert - Discuss internationalization

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Case study published: January 2026 Results: Verifiable #1 ChatGPT position and first international clients